Leaders are increasingly expected to take reactive, business-critical decisions without a clear lens into their organisations, leaving them without the time or insight for true strategic thinking. Poor decision making in the board room impacts the bottom line; research from McKinsey has demonstrated that ineffective decision making could cost the average Fortune 500 company 530,000 days of lost working time and $250 million of wasted labour costs. In recent years, one solution has been louder than most: big data. By collecting vast amounts of intricate details across all aspects of their business, leaders can get a clearer picture of what's going on within their organisation. But there's one major hurdle that data cannot overcome on its own.

Phishing is the activity of a site appearing as another, and trying to deceive the user of the site into mistaking the attacker's site as the one the user wants to use. This has caused an infinite number of fraudulent transactions and other criminal activities. Now think what happens if the person that you think you are looking at in an online video, is not the same person at all. It is a digitally rendered copy of the person, however, this time it's not just a still, it's a moving, talking video of the person with features almost indistinguishable from the person that it is supposed to be. Read along to find more on what I'm talking about.